Thursday, 9 April 2015

Yellow Summer

My favorite color is yellow, it reminds me of my favorite season, Summer.

Yellow is the color of sunshine. It's associated with joy, happiness, intellect, and energy.
It makes you feel warm, cheerful, stimulates mental activity, and generates muscle energy. It is often associated with food. Bright, pure yellow is an attention grabber, which is the reason taxicabs in America and some in England are painted this color, in South Africa they are not.

Believe it or not babies tend to cry in bright yellow rooms as too much yellow can be disturbing.
In presentations and advertising yellow is noticed before other colors when placed against black; it is one of the reasons that black and yellow are often used in warning signs

In heraldry, yellow indicates honor and loyalty. 89 flags have the color yellow/gold in them and most are Pan African countries and Islands off the African continent.
It was only much later that yellow became associated with cowardice.
Use yellow to evoke pleasant, cheerful feelings. You can choose yellow to promote children's products and items related to leisure. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design. Men usually perceive yellow as a very lighthearted, 'childish' color, so it is not recommended to use yellow when selling prestigious, expensive products to men – nobody will buy a yellow business suit or a yellow Mercedes (maybe a man won't but I would). 

Yellow is an unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety. Light yellow tends to disappear into white, so it usually needs a dark color to highlight it. Shades of yellow are visually unappealing because they loose cheerfulness and become dingy.

Dull (dingy) yellow represents caution, decay, sickness, and jealousy.
Light yellow is associated with intellect, freshness, and joy.

I usually include yellow items from my shop, Adiesdesigns, here, but I could only find these with yellow in them, which I made for my daughter to sell at her entrepreneurs day at school.  Yellow jewelry is not very popular.

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